Last edited by Mazunris
Monday, May 18, 2020 | History

1 edition of Romancing the brand found in the catalog.

Romancing the brand

Tim Halloran

Romancing the brand

how brands create strong, intimate relationships with customers

by Tim Halloran

  • 355 Want to read
  • 21 Currently reading

Published .
Written in English

    Subjects:
  • Product management,
  • Branding (Marketing),
  • Customer relations

  • Edition Notes

    Includes bibliographical references and index.

    StatementTim Halloran
    Classifications
    LC ClassificationsHF5415.1255 .H35 2014
    The Physical Object
    Paginationv, 262 pages
    Number of Pages262
    ID Numbers
    Open LibraryOL26921469M
    ISBN 101118611284
    ISBN 109781118611289
    LC Control Number2013043201
    OCLC/WorldCa876229917, 863100598

    1 Romance and the Brand I had already been in the dark room for three-and-a-half hours, a bowl of peanut M&Ms in front of me, observing groups of women through - Selection from Romancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers [Book].   Directed by Robert Zemeckis. With Michael Douglas, Kathleen Turner, Danny DeVito, Zack Norman. A mousy romance novelist sets off for Colombia to ransom her kidnapped sister, and soon finds herself in the middle of a dangerous adventure hunting for treasure with a mercenary rogue/10(K).

      "Romancing the Brand is an entertaining book that taps into a fundamental principle that every marketer should embrace: brands and consumers engage in a relationship. Truly world-class brands are able to grow and evolve a 'romance, ' and that is when the magic happens."--Jeff Popkin, president, Vita Coco "I loved Romancing the Brand. Tim /5(21). Recently I had the privilege of connecting with Tim Halloran, President of Brand Illumination and author of the new book Romancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers. We discussed the key ingredients needed for a strong brand, how small businesses can take the first step to create meaningful, long-term relationships with their consumers, and he gave some.

    In Brandcebo, Doron Malka takes us on an extraordinary journey to investigate the ultimate power brands possess: the power to change us physiologically Romancing the Brand. This book is more than a snapshot of classical branding methods. Read this book and learn a new approach to branding that takes into account a placebo effect similar. Get this from a library! Romancing the brand: how brands create strong, intimate relationships with consumers. [Tim Halloran] -- A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his skin. These consumers aren't just using these brands.


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Romancing the brand by Tim Halloran Download PDF EPUB FB2

The must-have guide for convincing consumers to fall in love with your brand START, GROW, MAINTAIN, AND TROUBLE-SHOOT A SUCCESSFUL RELATIONSHIP Drawing on exclusive, in-depth interviews with managers of some of the world's most iconic brands, Tim Halloran shares an arsenal of classic and emerging tools.

“Romancing the Brand is an entertaining book that taps into a fundamental principle that every marketer should embrace: brands and consumers engage in a relationship. Truly world-class brands are able to grow and evolve a ‘romance,’ and that is when the magic happens.” ―Jeff Popkin, president, Vita Coco “I loved Romancing the Brand /5(30).

BUILDING CONSUMER-BRAND RELATIONSHIPS. Adopting the foundation laid out in President Tim Halloran’s Award Winning Book, Romancing the Brand, Romance the Brand Group is a new and unique marketing strategy firm that helps enhance the relationship between brands and consumers by helping brands understand and develop consumer passion points.

“Whether you are starting a new business or working on an established brand, Romancing the Brand reveals many critical steps for success.

Tim Halloran explores the valued secrets to engaging in an ongoing, compassionate relationship with your consumer. Great read, great insight, great book!”. “Romancing the Brand is an entertaining book that taps into a fundamental principle that every marketer should embrace: brands and consumers engage in a relationship.

Truly world-class brands are able to grow and evolve a ‘romance,’ and that is when the magic happens.”. Romancing the brand is an excellent book for understanding the relationship of branding to marketing. The author provides case studies and examples of how brands work to create intimate relationships withe clients.

I particularly liked how the author drew on interviews with people from different brands to explain what did or didn't work/5. My first book, Romance Your Brand, is now available in ebook at Apple Books, Kobo, Barnes & Noble, Amazon, and Google Play!Or if you prefer paperback, get Romance Your Brand in print from,Barnes & Noble, and !.

For the first time ever in print, I break down how I plan a series—something I’ve done ten times over. Romancing the Brand book.

Read reviews from world’s largest community for readers. Shows how to create effective advertising, provides examples of succes 4/5. Romance Your Brand is an adaptation of an intensive four-week course, now available to authors everywhere.

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Truly world-class brands are able to grow and evolve a ‘romance,’ and that is when the magic happens.” —Jeff Popkin, president, Vita Coco “I loved Romancing the Brand Brand: Wiley.

Romancing Lord Ramsbury: A Regency Romance (Brides of Brighton Book 3), ISBNISBNBrand New, Free shipping in the US Seller assumes all responsibility for this listing.

Shipping and handlingSeller Rating: % positive. Romancing the Brand Shows You How to Build a Brand Relationship. Apparently, I wasn’t the only one who saw how powerfully some brands connect with their customers.

A few months ago, I received an advanced review copy of Romancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers by Tim Halloran. Tim Halloran (@TheBrandGuyTim) is the president 94%.

Romancing the Beat with Gwen Hayes. likes 8 talking about this. Let me help you write your romance ers:   Drawing on exclusive, in-depth interviews with managers of some of the world’s most iconic brands, Romancing the Brand arms you with an arsenal of classic and emerging marketing tools—such as benefit laddering and word-of-mouth marketing—that make best-in-class brands so successful.

The book is filled with examples, strategies, and tools Brand: Wiley. But if I am, so, it would appear, is Tim Halloran, whose book, Romancing the Brand, puts forth the case that not only can brands create strong, intimate relationships with consumers, they are fundamental to a brand’s success.

And he comes armed with examples. The book is filled with examples, strategies, and tools from powerful brands that consumers love, including Coke, Dos Equis, smartwater, the Atlanta Falcons, Domino's Pizza, Bounty, Turner Classic Movies, and many more. Ultimately, Romancing the Brand provides marketers with a set of principles for making brands strong, resilient, and beloved.

In Romancing the Brand, branding expert Tim Halloran reveals what it takes to make consumers fall in love with your brand. Step by step, he reveals how to start, grow, maintain, and troubleshoot a flourishing relationship between brand and consumer.

Along the way, Halloran shares the secrets behind establishing a mutually beneficial "romance."Brand: Jossey-Bass. Romancing The Gold CoastGlen Cove, New York. likes. Take a journey back in time to your favorite historical era. Come meet your favorite authors of historical romanceFollowers: \ Win a brand new kindle instafreebie giveaway.

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Aided by entertaining stories about brands that have created ‘love affairs’ with the consumer, Romancing the Brand is an essential guide for marketers who are looking to strengthen their consumer relationships.” —Ed Keller, CEO, the Keller Fay Group, and coauthor, The Face-to-Face Book and The Influentials “Emotional, educational, and.Drawing on exclusive, in-depth interviews with managers of some of the world's most iconic brands, Romancing the Brand arms you with an arsenal of classic and emerging marketing tools--such as benefit laddering and word-of-mouth marketing--that make best-in-class brands so successful.

The book is filled with examples, strategies, and tools from.Romancing your Brand. Q&A with Tim Leberecht. By Content Orange Contributor. It’s alright to ask the question. Tim Leberecht has set himself up to hear it all the time.

“Is the romance gone from today’s branding efforts?” Leberecht says no.